Since Soft Wetware is a Blogger blog hosted entirely by Google, I don't personally collect any information about you except what you publicly post in comments. However, some third parties collect information from you, and I use some of that information. Here's how.
- I use Google Analytics, whose use of your information is described at http://www.google.com/intl/en/analytics/privacyoverview.html. I enable anonymous data sharing with Google. I may occasionally publish statistics from Analytics, but only in an aggregate form, and only when they relate to at least 10 unique visitors. I'll mostly use it to decide where I'm promoting Soft Wetware most successfully, and how popular a post topic is likely to be.
- Google and the AdSense third-party ad networks (listed at http://support.google.com/adsense/bin/answer.py?hl=en&answer=94149) use tracking cookies to serve ads relevant to you based on other sites you've visited. You can opt out of some of these cookies, but not all, at www.networkadvertising.org/managing/opt_out.asp.